The company ‘s ecommerce Amazon will open this Monday to the public its first store Amazon Go in Seattle (united States), a facility that lacks of cash registers and which employs a technology of cameras, sensors and deep learning to identify and collect the products they buy customers.
The Amazon store Go, the u.s. company opens this Monday in Seattle at 7:00 pm (16:00, in mainland Spain), is characterized by the absence of boxes and the incorporation of technology Just Walk Out. As explained in the web page of Amazon, this service uses the same technologies as the vehicles are driving autonomously, consisting of cameras, sensors, and deep learning.
As explained by the company, Just Walk Out, it automatically detects when a product is withdrawn from or returned to the shelf, and tracks the same through a virtual shopping cart. Once the customer leaves the store, Amazon will send you an invoice and will be charged fees in your account the platform of ecommerce.
This Amazon store Go has a surface of 1,800 square feet -167 square metres– and offers food products, snacks, ingredients and already prepared meals. Users must have an account with Amazon, use the Amazon application Go and have a iPhone or Android mobile. To be able to access, should scan a code the app in the turnstiles of the entrance.
As recalled by Reuters, Amazon opened this establishment to the public after more than a year of testing. For the moment, the company has not offered details on more stores that can be enabled in the future or if you will deploy this technology to the supermarket chain Whole Foods Market, which it acquired last year.
A source has confirmed to the said means on the evidence of Amazon Go, the company of e-commerce had to face challenges such as correctly identify the employee or to correct the misalignment that generated children who were asked to move products to locations not corresponding.