The artificial intelligence (AI), is one of the sectors where different technology companies are investing resources in research and development, and one of the clearest examples of what we see in the virtual assistants of our teams are Siri, Google Assistant, Cortana, and Alexa.
And despite the fact that Siri was one of the attendees more popular some years ago, the current situation is very different, it is perhaps the virtual assistant less intelligent in comparison with the options from Microsoft, Amazon and Google, which is why Apple has taken letters in the subject line.
And is that the company has announced the hiring of John Giannandrea, who up until last February he served as head of artificial intelligence and Google search, but it is also one of the best-known characters in Silicon Valley in regards to artificial intelligence.
How can John Giannandrea give prominence to Siri in a market as competitive? The answer is complicated, but what is a fact is that the former engineer of Google can bring a lot of knowledge in the different areas of opportunity in the wizard of Apple.
Giannandrea, will report directly to Tim Cook, which speaks to us of the importance that this will have on the company, and also that the current CEO of Apple has mentioned that Giannandrea shares the values and commitment that Apple has with the privacy of the users.
Apple has not mentioned publicly what is the position and the work they will have their new signing, and not the better looking to get with Siri, although it is almost a fact that your goal in the company will be to strengthen the virtual assistant to give competition to Google’s Assistant, Cortana, and Alexa.
It is likely that the first improvements of Siri by John Giannandrea display with iOS 12, along with the presentation of the new iPhone during the last quarter of the year, but it is likely that these changes will not happen until next year.