The future of entertainment is in streaming services. Amazon, Netflix, HBO, YouTube, and Apple are pointed out as the future of the industry, and to prove it they are betting millions of dollars into the creation of original content to attract subscribers.
For this reason, the company from Cupertino, has announced that it has reached an agreement with Oprah Winfrey for the creation of original content over the next few years, ensuring that it will be during a good amount of time, without specifying the time of the contract.
Oprah Winfrey is one of the actresses, production companies and most iconic characters of american television, so Apple expected that this weight will help you not only attract subscribers, but also to generate quality content, where Netflix, Amazon and HBO they have the best content presented according to some valuations of the users.
Currently Apple has mentioned that he is working on productions such as Foundation, based on the trilogy of science fiction Isaac Asimov’s, Amazing Stories of Steven Spielberg, a musical drama from Damien Chazelle, director of The Land, and a program that is based on the childhood of the short basketball player Kevin Durant.
Likewise, the company is also in talks to acquire the animation studio Cartoon Saloon to create your first animated movie.
With this move, the company responds to Netflix, who recently announced that Barack and Michelle Obama joined the platform to create a series and documentaries exclusive that will be coming in a future catalog.
What do you think the new bet of Apple to compete more strongly in the world of video streaming?