We discover how to deal with the tricks of the mind that make us buy junk

Why do we spend money on unnecessary things? The fault of the psychological mechanisms that prevent us from making a decision well thought through. For example, “fear of spending” makes us buy things cheaper, without taking into account the consequences of that. And the effect of tunnel vision does not allow us to see a good deal, since the brain focuses only on the immediate savings.

Great.guru discover why it is easier for us to spend half our salary to buy pure garbage, it’s time to get things really useful. In addition, we bring to you recommendations for dealing with that.

The effect of tunnel vision prevents us from saving

The tunnel vision is a psychological mechanism that makes us see only some of the aspects of a problem, instead of considering the situation in its entirety.

For example, you want to buy some tennis. Your budget is of USD 80, maximum 100. To not be entangled in the sea of existing variants, our mind chooses the easy way out, looking for variants up to 100 USD.

At the same time, you do not see a model with a price of 115 USD that you could last much longer. However, at this time we do not calculate the utility, but we are looking for a concrete thing. Many times, the effect of tunnel vision prevents us from seeing better alternatives. That is why when you search for something, it will be better if you see all the options.

The expenses that we do not have to: find and test

We spend almost a year of life to choose and test what we want to get: 16 minutes a day for a week and 14 minutes/day in a holiday. If you join for a party, demorarás, on average, about 52 minutes.

When you want to buy something, also spend time in search and try. If you’re going for a pair of jeans or some shoes, it will certainly take more than 30 minutes to make the purchase, whether in a shop or in a shopping mall.

It would be good to include the time cost in the final price of what you buy. For example, if you earn 1 000 USD a month, that is to say, $ 50 per day or 6.25 per hour. Two hours of search would cost about 12.5 USD. And if you go to the stores and viewing catalogs you add up to 8 hours, in total, it would cost 50 USD.

If shopping “for another day”, you will lose money

Always change, even if we are convinced of the opposite. Psychologists call this phenomenon “the illusion of the end of history”, which happens when, 30 years old, we are confident that we already live many transformations, and the future will be like today. However, in a year we will have tastes and values quite the opposite.

It is best that you buy nothing “for another day”, either a cute dress, some jeans that soon you will be able to get or 5 shirts the same. In a year will be that already will not like what you bought.

The recommendation is to not buy anything for your future, which does not yet exist. At the same time, this council does not serve for global investment, such as education, for example.

“The fear of the expense” does not allow us to buy with wisdom

What has happened to you any time you want to buy something, for example, a cream, and the price of the large bottle is too high, so you’ve been swept up by a smaller one? Do you or you opt for a perfume cheapest and not the one that you really like? Sometimes, if you do the numbers, we see that we get better to buy something more expensive. However, we find it hard to do calculations.

Psychologists call this “fear of spending”, that is to say, the more we pay, the worse we feel (especially if we do it in cash).

To rule out the influence of this concept, it is necessary to calculate it all. For example, a single mask of 20 grams would be $ 3, and a kit of various masks of 200 grams would be 18 USD. So, when you buy the packaging great, would save $ 12. A perfume more expensive also you could go more economical in the long term, since it can be more durable.

Sometimes one would think that spending $ 18 is not so bad, however, buying many things cheap feel less “fear of the costs.”

How to measure the value of an item in hours of use

All things have a useful life different:

  • Shoes: about 12 hours a day for people who walk a lot, which would be 12×5 х 52 = 3 120 hours/year.
  • Chair: 8-12 hours/day for work on the computer. In total, it would be about 2 080 — 3 120 hours per year.
  • The shoes that you bought for a party: 16 hours/year if you put just two times.

Of course, these calculations depend on your style of life. Someone you can work until the weekends , and other people spend all day in your home.

Try to calculate how many hours you use your tv, the microwave or the bicycle.

This trick will help you when you are about to buy something expensive that makes you doubt. When you view the value of the item, even if it is approximate, it will be easier to pay a high price.

How to calculate the time of wear

For you to know how much it would cost to use a single time a piece of clothing, you have to add your cost to the costs of care, and divide it into the number of days that would use. In the costs of care you have to include the laundry soap, electricity, laundry facilities, a seamstress or a cobbler. You can use this calculator to get the numbers.

It may look like this:

  • A jean: (USD 100 + care 28 USD): 190 days = 0,67 USD/day.
  • A winter coat: ($300 + care $ 50): 270 days = 1,3 USD/day.
  • T-shirts offer that lost its color after the first wash: (10 USD for 3 + 0,5 USD care): 3 uses = 3,5 USD/day.

In making these calculations it is clear that the cheap comes expensive.

Tell us do you buy yours do you consider most useful and why.

Feel free to leave any comments here at Coolest-hacks.com

Check out more Related Articles around Cool Life Hacks