Google digital news initiative

P24 is Público’s personalised audio catch-up for its readers. It refreshes throughout the day and produces audio clips of stories that are customised to each individual reader, as well as providing the main stories of the day. The project is Público’s answer to the problem of how to better serve an audience on the go; one who may not have time to constantly check the website throughout the day, and who may miss important news as a result. After initial research, audio was picked as the best medium to solve the issue, and Público has identified it as a key platform for the future of the publication.

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