Scams in WhatsApp are a recurring activity in different countries of the world, and this is because WhatsApp is instant messaging application most used in the world with more than 100 million daily active users. And a new study by it security firm, ESET, has revealed that Mexico and Brazil were the main countries affected by the scams in WhatsApp between 2016 and 2017.
As mentioned the signature, the most frequent scams in 2017 was made in the name of companies such as Coca-Cola, Budweiser, Nike, and Lancôme. While in 2016, the scammers took advantage of the popularity of brands like Mc Donalds, Burger King, Zara, Carrefour, COTO, Walmart, Mercadona, Ikea, and Amazon.
— National police (@policia) January 17, 2018
The company mentioned that in order to dimension this kind of deception, they had to check that, starting from a single campaign misleading is generated at least 22 million victims. By analyzing the most affected countries worldwide are located in India, Mexico and Brazil, and within Latin america, adding Argentina, Peru, and Ecuador as the countries most affected.
Interestingly, India, Mexico and Brazil are the three countries with the most traffic in WhatsApp, so you should not be surprised the impact that it can have a scam for the benefit of the perpetrators.
Likewise, the system for monetizing these scams varies depending on the region, because there are times where users are prompted for a subscription to Premium SMS, enrollment to services, download applications, etc
And despite the fact that for many of us it seems difficult for someone to continue to fall in this kind of deception, ESET mentions that the majority of the users “common” falling recurrently in this type of scams.
Due to the growth of scams on the messaging platform, it is likely that WhatsApp also has been motivated to launch WhatsApp Business, and thus offer the famous profiles verified, this way you could significantly reduce the use of major brands for this type of illicit activities.
On the other hand, the study mentioned that in order to continue to increase the number of victims, many scammers ask affected users to share the “promotion” on Facebook, in this way the scope is greater, and therefore the number of victims and benefits to fraudsters grows.
In Unocero we always recommend that before any questions about any promotion or offer is to resort directly to the official website of each company.