“Samsung and Apple again the most popular smartphone brands’

The smartphone industry has had a good year behind us, and that goes especially for Samsung and Apple. This is evident from findings of market analyst IDC, the figures of 2017 under the microscope took.

Samsung sold in 2017 around the 317 million devices, approximately 2 percent more than the year before. IDC notes that the retreat of the Galaxy Note 7 will eventually have little impact on the confidence of consumers, that Galaxy phones in droves keep buying. The expectation is that the upcoming Galaxy S9 will soon be very popular.

Apple sold last year, slightly more iPhones than in 2016, in total, there were about 216 million units shipped. According to IDC, the company did well to three devices in different price ranges to launch, therefore, there is something for everyone. The iPhone 8, 8 Plus, and iPhone X sold especially during the holidays, well, in that period, even better than Samsung phones.

Chinese success

Huawei, Xiaomi and Oppo (o.a. OnePlus) comes last in the list of best-sellers smartphone brands. That they have, thanks especially to buyers from their own country, China. But especially Huawei benefited from the rising sales numbers in western countries. With a total of 139 million handsets sold, there is still a lot of catching up to do to be the largest.

IDC says that, in total, slightly fewer smartphones are being sold than in 2016, a decrease of 1 percent. Not a huge difference, but the statement is there. Consumers should not yet so the utility view of innovations as borderless screens, which is seen as more as a luxury than a necessity. Thus, waiting longer with the purchase of a new phone.


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