Scientists and large brands tend to perform social experiments on human behavior to discover new things. It sometimes happens that participants do not have to follow the rules, their actions are not governed by the laws of logic, and even the best psychologists are unable to understand immediately what is going on.
Great.guru joined some of these social experiments interesting, and that have resulted in an unexpected finale, we were inspired by new reflections and may have changed this world for the better.
13. What if you leave a field unattended, people will steal or pay for the products that it carries?
Essence. Along the roads, work the fields of self-service. Anyone can pick up flowers, vegetables or fruit. To the side is a panel where you specify the price and a box to deposit money. Nobody watches the box, everything is based on the conscience of each one.
Result. Almost not occurring thefts. People often leaves for more money that is specified. As a general rule, the income of these sales go to charities.
12. What would happen if you multase to a few drivers and premiase to others?
Essence. The camera captures the speed at which a car passed by. The offender receives a letter with a fine and the driver responsible for another, but of gratitude for the fulfillment of the rules laid down, inviting him to participate in a sweepstakes. The main prize is the money collected from drivers who violated the rule. This experiment was part of the advertising campaign, the Fun Theory, which was invented by Volkswagen.
Result. Before the experiment, the speed in average in this stretch of the road was 32 miles per hour and during their realization is reduced by 22 percent, that is to say, up to 25 miles per hour. So, the National Society for Road Safety in Sweden has placed several cameras of this type along the roads all over the country.
11. What will happen if the side of an escalator is installed a ladder-piano?
Essence. Within the campaign the Fun Theory, a straight ordinary in an underground passage has become a musical: the people, stepping on the steps-keys, enjoyed a piano giant. As planned, this installation sought to encourage people to climb this ladder instead of the mechanics.
Result. During the experiment, the ladder was used by 66 per cent more people on a regular basis. Many of them have liked the idea: today, initiatives of this type can be found in Kuala Lumpur, Seoul, San Francisco, Mexico City, Sarajevo, Vienna and other cities all over the world.
10. What the ordinary people easily recognized the talent or simply want something popular?
Essence. The members of the band U2 is disguised from street musicians to give a free concert in the subway. Normally, get a ticket to enjoy her performance is extremely difficult: they are sold in a few hours. Will they be able to pedestrians to recognize the talent that is hidden behind these street artists unknown?
Result. The people did not pay attention to the musicians until they revealed their identity. A similar experiment was performed with Cristiano Ronaldo in the city in which it plays, Madrid: very few people were interested in his soccer skills while he was disguised as a homeless person. Until Ronaldo took off the costume!
9. What will happen if you read bad news every day?
Essence. During 7 days, a group of users of Facebook saw posts with negative information. In the part of news had been content with a context and highly emotional. In the experiment participated 689.003 users.
Result. The information is adjusted to the behavior of the users, encouraging them to express more often negative emotions and publish posts similar. People perceive the bad news as if these events had happened in their lives and became a part of their own experiences. Within this experiment, I also tested this theory in reverse: filling your life with positive news, one feels more happy, and more often express kindness, love and compassion.
8. How do you unite people with different beliefs?
Essence. Three pairs of strangers are sent to a warehouse. Interact following the instructions of the construction of certain structures, and make questions to each other, invented by the organizers. At the end of the experiment, each participant finds out that his coworker is the opposite of an ideological diehard. Each one decides for himself if he is willing to meet your best mate in a conversation accompanied by a bottle of beer. The experiment was part of an ad campaign for Heineken.
Result. In the experiment involved 3 partners: the supporter and detractor of the idea of global warming; a feminist and a man of conservative ideas and patriarchal attitudes; and a transgender, next to a man that was opposed to the change of sex. Despite having points of view that are radically different and a strong stance against people with a different opinion, at the end, all the participants stayed to get to know better your partner and learning more about other points of view.
7. What would happen if it were paid to unemployed persons 560 euros per month, without expecting anything in return?
Essence. In Finland, two thousand people in the last two years received € 560 a month no more. This amount is awarded instead of unemployment benefits and does not obligate the beneficiary to look for a job. In addition, if during that time the person finds a job or undertake their own business, the payments are not stopped or reduced.
Result. It is observed a decline in the level of anxiety in people. 560 euros are very low-income to Finland, but they are guaranteed and on a monthly basis, thanks to which, the one who receives it can choose a job that you really like, start your own business or continue studying to get a degree better. This has helped many to find their vocation and in six months to find a job with a higher income than before.
6. What would happen if you give users complete freedom of action and a bit of free space?
Essence. In the page of Reddit, launched an interesting project: a huge “canvas” online, where each user could draw, selecting a pixel and changing its color. To paint another, it was necessary to wait 5 minutes or to act in the group. As well, there was the group of “artists” that created drawings and groups that painted with a single color different corners of the canvas. We also had “guardians” that protect the images of potential perpetrators.
Result. At the beginning, “artists”, thanks to these “guardians”, created complex drawings. But then came the censorship: the “keepers” decide what images to protect. While the users were at war, there appeared some that painted all of the pixels that could of black. Destroying it all, gave way to new drawings. The project lasted for 72 hours and has become a visual model of the peaceful coexistence of people in society.
5. How it affects the children the support of adults?
Essence. The teacher divided the children in class in two groups based on the color of their eyes. The first day of the experiment, those who had blue eyes received many benefits, praise and support, while those with brown eyes, wore about the neck a special tape, as well as were deprived of the full attention and privileges. On the second day, the children exchanged their roles.
Result. The group of children who received privileges I felt the support of his teacher and began to show better results in their studies, at the same time that he behaved with arrogance and haughtiness towards the second group. The non-privileged they felt unappreciated and began to resolve worse and worse until the simplest of tasks. This is repeated when the groups exchanged their roles. Currently, in many institutions working with difficult children, we use methods of support and praise, the object of “re-educating” the children.
4. What would happen if it has been lifted from his supermarket all products from other countries?
Essence. On a holiday, the supermarket Edeka in Hamburg left on the shelves only those products that had been manufactured in Germany. And received his clients with the counters empty.
Result. This action was designed to raise awareness against racism and demonstrated to German buyers how poor you would be the life of a small country without the cooperation of other states.
3. How people see themselves and how they see the strangers?
Essence. A illustrator criminalist draw portraits of women based on their descriptions without seeing them. In the first place, he asks a woman to describe herself and paints a portrait according to his words. Then, ask a stranger to describe and re-paint your portrait according to the version of the unknown. In the end, each woman receives two portraits by his hand and an important lesson for the organizers of this experiment, the company Dove.
Result. All the portraits that were created under the premise of the self-descriptions of the participants were radically different to those made according to the descriptions of the strangers. Usually, the person exaggerates their flaws, while outsiders perceive the image of the subject in its entirety, and, in addition, pay attention to their virtues.
2. How is the influence of the music in a taxi to their passengers?
Essence. A driver changed the music in the car once a week, noting how this influenced the behavior of the passengers and their evaluation in the application that allows you to request a taxi.
Result. During the reproduction of rock music songs and retro, the assessment of the driver declined and the vast majority of the passengers refused to listen to rap: the rating of the driver went down well. Many of them have tasted success absolute for the past few years, but most of the positive reactions came with the classical music touched with rock. As a result, the driver decided that sound was the classical music. Listening to a pleasant music, the customers were likely to leave a good tip.
1. How similar are we to each other?
Essence. 67 people were invited to take a genetic test to find out about her origins and embark on a journey following in the footsteps of his DNA, thanks to the company Momondo. Almost all of the participants were convinced that they knew well-their roots, many of them had prejudices against other peoples and nations.
Result. The DNA test revealed that none of the 67 persons was representative of a race or ethnic group pure. Almost all of the participants in the experiment were found to be carriers of the genes of those nationalities that had prejudices. The experiment made to each participant to reconsider their attitude to themselves and to others. Some suggested the use of this test in schools to eradicate xenophobia, racism and extremism, ethnic.
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