Since you put a foot in a store or supermarket, everything stops being casual. The constant stimuli that surround you are designed strategically to create in you the need to buy things. It is for this reason that many times we go to the market only for commodities and, without hardly realizing it, we end up with a cart full of items. Do you want to know why that happens?
In Great.guru will disclose the strategies that follow the most supermarkets to make your purchases in an informed way, and don’t be fooled by their marketing gimmicks.
1. Distribution of the products
The distribution of each of the products is not the fruit of chance, but that is a marketing strategy a well studied:
- The supermarkets put the height of the view what they want us to buy. 52% of the items we sell are in that level, and 26% at the height of the hands. It is also very common to put in the bottom the products that they want to see the children.
- You will tour the facility integer until you get to the basic products of purchase. In this way, sucumbirás to acquire the so-called “articles irrational”, which are those that you didn’t plan to buy.
- The articles called “whims” are located in the area of the boxes, so that you antojen while you wait to pay and fall into the temptation of taking.
2. The music
In a supermarket there is usually no silence ever. Although sometimes we don’t realize it, there are always tunes in the background while we are in the store. Depending on the type of music, the volume of the same and at their own pace, generate one or the other buying behaviors in us.
The melody that we listen to will depend on the target audience of the store and the sales strategies. If we hear slow music, it is proven that we take more time making the purchase. When is fast and sounds to a higher volume than normal, then what they want is that you buy many things in a few minutes.
3. The colors
The large companies use the psychology of color to capture the attention of your buyers:
- The color red and the color yellow: to be of two tones of living and their way of contrast, is what first of all on what we look. These are used for placing offerings and other ads with those who want to grab our attention. The red power, the rapid consumption.
- The green color: this is used, above all, to highlight that a product is natural, fresh and healthy.
- The color blue: although it can be used for some fresh produce (as in the fish), is more commonly used for items related to cleanliness and personal hygiene.
- The black, gold and silver: these three tones highlight the elegance and luxury, it is used in perfumery and gourmet products.
4. The temperature
The temperature is usually between 20 ºC and 22 ºC, always perfect so that you feel comfortable while you shop and do not have any hurry to finish filling your cart with all sorts of products that do not need.
5. The smell
The sense of smell is also very important in the purchase decision. In the supermarket, the smell of food, freshly made bread, or fresh fruit, lead us to acquire such products. This strategy is also used in the area of perfumery.
Depending on the area, the lighting will be one way or the other. The butcher has more lights pink to make the meat look more appetizing, the fish shop makes their products seem more cool thanks to the light bulbs bright, and the fruits and vegetables improve your appearance with the help of lights orange.
What they are looking for with the lighting is to increase the attractiveness of some products, to enter by your eyes and take the car.
7. Sales techniques and marketing
There are many marketing techniques that create us needs and lead us to think that we saved money on the purchase.
- Offers with a time limit: these elicit a reaction of compulsive buying in us.
- Discounts on the second unit: they tend to do that instead of getting us a unit how we intended, we bring two.
- 3×2: the same as in the previous case, but buying three products. Here, the unit free is the one that leads us to buy items we don’t need, or not in that quantity, at least.
- Prices ending in nines: this is a tactic of the 99 cents it makes the products seem cheaper than they really are.
- Samples or free tastings: tend to cause us to fall into the trap and end up buying the product that we have tested.
After reading this article, you should have realized the amount of stimuli and strategies that influence your decision to purchase. Now that you’re ready to recognize them, don’t be fooled by them, and try to go to the supermarket in a conscious way.
And you, do you know these strategies? Do you know any other different that lead you to buy certain products? It tell us in the comments!
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