Uber has always been characterized by generating controversy, and now does so with the arrival of his service UberVIP to Mexico, which has as objective to reward the loyalty and good behavior of users and drivers in Mexico City, Guadalajara and Monterrey.
This option will be available within the same application as a form of additional travel and will have the same cost UberX. From a year ago, he had already heard about this initiative which aims to improve the quality of service of private transport.
However, UberVIP, it is only accessible to users with minimum grade of 4.6, like the drivers… did anyone else reminded of the episode Nosedive of Black Mirror? Uber announced that this program comes out of his phase testing of pilot, so that from today, the option of UberX VIP is now available for those who meet the requirements.
To have a trip with a driver “well qualified”, the users, in addition to having 4.6 rating as a minimum, should have more than 60 trips recorded in the last three months. In this way, customers will access automatically to the service and shall be connected with conductors that have a rating equal to or higher than 4.75 in the last three months.
However, it seems the drivers will need to comply with more guidelines to form part of the VIP service, as they should have a cancellation fee of less than 15 percent in the last three months and have made at least 300 trips since you activated your account.
Among the benefits that will also integrate UberVIP, we find that those who have UberEATS will be recognized with other benefits such as discounts on monthly service and three free delivery each month.
UberX VIP was already available in Mexico City during the trial period, but now will also be operating in other major cities of the country such as Guadalajara and Monterrey.
The company of private transport ensures that the strategy is meant to recognize the effort made by drivers to provide safety and reliability in users, while also rewards customers for taking care of the units and to have good behaviors.
Do you think it’s a good proposal, Uber, or you think it’s exclusionary?